Category Archives: Marketing

It’s a Good Time to Sell!

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Believe it or not, this really is a good time to sell.  The inventory is at record lows in the Sacramento area.  There are more buyers than homes on the market, so homes are going very quickly.  I am seeing 10 to 20 offers on homes within the first few days of the listing date.   You might think this is only true for homes price at or below $300,000, but this is NOT the case.  My partner and I had a listing in Roseville recently.  The home was listed at $555,000.  At the end of day two we had 20 offers, so we had to tell the buyers agents that we were not accepting any more offers.  When we asked for everyone’s best and final offer, we received counters back at a higher offer price even though they may have already been above list price in the original offer!  This home was not even a traditional sale, it was a short sale.  Another agent in our office had the same thing happen recently with his listing in Loomis which was priced in the low $700,000’s.

If you have been contemplating selling your home, this is a great time to go for it.  I am not sure how long this window of opporotunity will exist.

Feel free to contact me with any questions.  I would be happy to provide you with a complimentary Compartive Market Analysis on your home.

Sheri Negri
Better Homes & Gardens Real Estate
925 Highland Pointe Drive #140
Roseville, CA 95678
(916) 606-3210

Sheri@LoveForHomesSac.com

Advertising on Facebook

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Does it pay to advertise on Facebook?  Some people might say yes.  I guess it depends on the type of business and how much money the business is willing to pay.  I personally do not see the value unless you are already well-known brand and you are paying for impressions to keep your brand out in the forefront.

Ad rates are getting more expensive, so you better have a big advertising budget.  You can also get burned by not choosing the proper demographics.  Some experts say you should expect to lose money your first time out of the gate, if you choose to use Facebook as a form of advertising.  Even if you do get the demographics right, some never see results!  Who actually pays attention to the Facebook ads anyway?  I personally think ads on Facebook are annoying.

Why pay for an ad, when you can advertise your business via a fan page for free!  With a fan page, you have the ability to create custom tabs which make your fan page look similar to a website if desired.  You can make one of the tabs your landing or welcome page.  Other tabs can be customized based on your type of business.   It’s easy enough to do on your own like I did, or you can find templates online to use online.  Here is one that I found in my search that you can use:  www.facitpages.com.

For those of you interested in seeing what I did with my fan page, here is my link:

http://www.facebook.com/pages/Sheri-Negri-Better-Homes-Gardens-RE-Mason-McDuffie/148506378536105#!/pages/Sheri-Negri-Better-Homes-Gardens-RE-Mason-McDuffie/148506378536105?sk=app_4949752878

The only custom tabs I have currently are my Welcome tab and Realty Services tabs.

Posted by:  Sheri Negri
www.loveforhomessac.com

 

Staging Your Home to Sell

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A potential buyer knows within 15 seconds of walking into a home whether they want to continue the tour or not.  That is why staging your home is so important!  Statistics show that staging your home sells it more quickly than if you did not stage your home.  Here are some DIY tips on staging your home prior to putting it on the market:

Get Rid of Clutter: It’s hard to see the charm of a house if there is clutter everywhere.  A truly lived-in look is not a plus when it comes to selling a home, so clear away everyday clutter including paperwork, collections and personal photos. The buyer needs to be able to visualize themselves in the space, and they won’t be able to do that with constant reminders that you’re still very much in residence.

Make the Space Feel Bigger: The objective of home staging is to leave potential buyers with the impression that a home is spacious.   This may mean removing some of the furniture in a room or rearranging so that the space does not feel cramped.

Minimize the Flaws: Potential buyers may see minor flaws which detour them from looking any further.   Find the flaws and fix them or pay someone to fix them.

Paint if Necessary:  Dirty walls or brightly colored walls may detour potential buyers, so you might want to consider paining.  Neutral tones are best because they appeal to the masses and they make the room look larger.

Spring Cleaning:  Every inch of your home should sparkle with the kind of clean that tells buyers the property is cared for and in tip-top shape. Remove corner cobwebs, keep windows squeaky clean and banish any odors resulting from pets, cooking, smoking and the like.

Clean  & Organize Garage:  Believe it or not, potential buyers also want to see a clean garage!  Get rid of all the things you don’t need anymore and organize your garage.  The most inexpensive way to get organized is to buy the large plastic bins and categorize the things you keep in your garage like Christmas decorations, camping gear, etc.

Less is More:  After you’ve cleaned, painted and repositioned furniture, carefully select the art and accessories you choose to replace in every room of the home. Remember the rule of threes to create pleasing, uncluttered groupings of items, and add welcoming vitality with a few thoughtfully placed plants. Stow away all personal items and limit wall decorations to fewer and larger pieces, including strategically placed mirrors that expand spaces and reflect your best assets.

Curb Appeal: Get potential buyers in the door by creating a grand entry. A front door that’s energy efficient as well as beautiful makes a great impression, and polished hardware, a tidy new doormat and planters overflowing with colorful blooms complete the look. And don’t forget to trim the lawn and tend to landscape plantings, because these chores can bring you a different kind of green: according to the Professional Landcare Network, lush landscaping adds as much as 15 percent to the property value of a home.  Don’t forget about the backyard as well!

Posted by:  Sheri Negri
www.loveforhomessac.com

Using QR Codes in Real Estate

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I learned about QR codes about a month ago at a NAR seminar here in Sacramento.  I consider myself to be technically savvy, and this was the first time I had ever heard about QR codes.  I finally had the opportunity this week to play around with QR codes, and it was a lot of fun.  And the great thing about this technology is it’s free!

Some of you may be wondering what the heck a QR code is?  Well, it is basically a barcode that can be scanned by a QR code reader from your smartphone.  QR stands for Quick Response.

QR codes where originally created by a subsidiary of Toyota to track vehicle parts.  Now this technology is gaining popularity in many different areas including real estate!

The basic concept of the QR code is that you can link information to a QR code for marketing purposes whether it be text, email, video, website and the like.   How cool is that right???

One of the best uses I see for the real estate industry is placing a QR code on a listing flyer and/or open house flyer to showcase the inside of a home.  QR codes can also help market you as an agent!  Of course, your potential customer must have a QR code reader on their smart phone to take advantage of this technology!  There are a number of QR code readers out there for the iPhone, Andriod and newer Blackberries.  I did a bit of research and ended up loading NeoReader for my iPhone.   Other popular apps I found online include QuickReader, I-Nigma, BeeTag, MobileReader.  There are a lot of them out there, so do your research to find out which one is best for your smartphone.

Helpful hints:
I used goo.gl (a google tool) to generate my QR code because I wanted to link one of my youtube videos to a QR code.  I know there are other tools out there to link text, etc.  Once the QR code is created, you can copy and paste it into anything you want!  I highly recommend taking the time to research and play around with this technology.  You will not be disappointed!

Posted by:  Sheri Negri
www.loveforhomessac.com