Category Archives: real estate marketing

It’s a Good Time to Sell!

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Believe it or not, this really is a good time to sell.  The inventory is at record lows in the Sacramento area.  There are more buyers than homes on the market, so homes are going very quickly.  I am seeing 10 to 20 offers on homes within the first few days of the listing date.   You might think this is only true for homes price at or below $300,000, but this is NOT the case.  My partner and I had a listing in Roseville recently.  The home was listed at $555,000.  At the end of day two we had 20 offers, so we had to tell the buyers agents that we were not accepting any more offers.  When we asked for everyone’s best and final offer, we received counters back at a higher offer price even though they may have already been above list price in the original offer!  This home was not even a traditional sale, it was a short sale.  Another agent in our office had the same thing happen recently with his listing in Loomis which was priced in the low $700,000’s.

If you have been contemplating selling your home, this is a great time to go for it.  I am not sure how long this window of opporotunity will exist.

Feel free to contact me with any questions.  I would be happy to provide you with a complimentary Compartive Market Analysis on your home.

Sheri Negri
Better Homes & Gardens Real Estate
925 Highland Pointe Drive #140
Roseville, CA 95678
(916) 606-3210

Sheri@LoveForHomesSac.com

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Advertising on Facebook

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Does it pay to advertise on Facebook?  Some people might say yes.  I guess it depends on the type of business and how much money the business is willing to pay.  I personally do not see the value unless you are already well-known brand and you are paying for impressions to keep your brand out in the forefront.

Ad rates are getting more expensive, so you better have a big advertising budget.  You can also get burned by not choosing the proper demographics.  Some experts say you should expect to lose money your first time out of the gate, if you choose to use Facebook as a form of advertising.  Even if you do get the demographics right, some never see results!  Who actually pays attention to the Facebook ads anyway?  I personally think ads on Facebook are annoying.

Why pay for an ad, when you can advertise your business via a fan page for free!  With a fan page, you have the ability to create custom tabs which make your fan page look similar to a website if desired.  You can make one of the tabs your landing or welcome page.  Other tabs can be customized based on your type of business.   It’s easy enough to do on your own like I did, or you can find templates online to use online.  Here is one that I found in my search that you can use:  www.facitpages.com.

For those of you interested in seeing what I did with my fan page, here is my link:

http://www.facebook.com/pages/Sheri-Negri-Better-Homes-Gardens-RE-Mason-McDuffie/148506378536105#!/pages/Sheri-Negri-Better-Homes-Gardens-RE-Mason-McDuffie/148506378536105?sk=app_4949752878

The only custom tabs I have currently are my Welcome tab and Realty Services tabs.

Posted by:  Sheri Negri
www.loveforhomessac.com

 

How to Use and Generate a QR Code

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QR codes…QR codes…QR codes…Everyone is talking about them!  What are they and what are they used for?  Well a QR code is basically barcode technology that was originally designed by a subsidiary of Toyota to track vehicle parts.  Now QR codes are being used for marketing in many different ways and in different industries–including real estate. There are many QR code readers that are designed to be used with smartphones.  The most common apps I have seen are QuickReader, QuickMark, NeoReader, BeeTag, and I-Nigma.  You will have to find out which QR code reader app works with your smartphone.

 Sample QR Code:
 

I have read a lot of articles and blogs about whether or not QR codes are useful in the real estate industry.  I personally see the value as long as they are used appropriately.  I would say putting a QR code on your website would be an oxymoron move.  The whole idea is to direct people online whether it be your contact information, your website, a web commercial, or a video tour of a home.  If they are already on your website, then what’s the point? When using QR codes, you have to think of whether or not it’s going to provide value to the consumer.

I do not consider myself an expert by any means, but I have been playing around with QR codes enough to give a few pointers to those who are new to QR codes.  So for what it’s worth, here are some basic instructions on how to use QR codes:

1) First determine your purpose for using the QR code.  What URL do you plan to attach to the QR code?  I am using QR codes to place on my business card and direct to my website.  Eventually I would like to create a video commercial that will replace it.  Everything in due course!

2) There are many free QR code generators online, but I used goo.gl.  To use goo.gl, you need to have a gmail account.  Once you setup a gmail account, login and go to goo.gl.  It’s free!

3) Paste the URL you want to attach to the QR code and click on “Shorten”.

4) You will see the long and short URL versions with a “Details” link below where you enter the URL.  Click on the “Details” link, and you will see the QR code on the right-hand side of the screen.

5) Right-click on the QR code and save as a JPEG to your computer.  Then you can import the JPEG into your marketing materials.  However, first you need to test it to make sure you get the desired results.  Test it in goo.gl first using your QR code reader app on your smartphone.

Goo.gl tracks the activity of people who scan your QR code which is really cool.  Other QR code generators track activity as well.

Posted by:  Sheri Negri
www.loveforhomessac.com